Illustrative
- heavy in colour and graphic detail. Attractive in that it is like a drawing or photograph. Difficult to recall, and encounters problems in print. Very trend dependent.
Iconic/Emblem - the graphic symbol presents associated qualities visually & effectively. The preceived value of the form, colours and other elements create a long-lasting impression on audiences.
Text/Logotype - created from
an arrangement of fonts in a graphic form, logotypes represent a clean and strong identity. Easy to recall and long-lasting, the logotype is very practical in all media applications. |